Tomb Raider Says 'Got Milk?'

"The ad will appeal to male teens because of how gorgeous Angelina Jolie is. But it's also a message for teen girls, which is of a healthy, good-looking, active woman, and they can also be that way if they drink milk," says Kurt Graetzer, CEO of the Milk Processor Education Program, which oversees the "Got Milk?" campaign.

About 175 celebrities have posed with milk mustaches since the "Got Milk?" ads began 10 years ago. All are paid an undisclosed fee and must be milk drinkers, Graetzer says.

While Lara Croft doesn't drink milk in the movie, the ad campaign will boost awareness of the sequel, says Arthur Cohen, Paramount's marketing chief. "Milk is a good thing. The movie is a good thing. It's good for everybody."